PSB 123s: Increasing pre-owned profit
1. Use wholesale auctions to buy. “To help manage your used bike inventory, make use of one or more of the dealer-only powersports auctions,” advised Ricky Beggs of Black Book. “Trade-ins and buying...
View ArticlePSB 123s: Important steps for a successful GM
1.Walk the floor. Make sure customers are being greeted, and phones are answered correctly and timely, says Amanda Blackstone of The Butler Group Atlanta, LLC. Make sure displays are current and...
View ArticlePSB 123s: Increase service department profits
1. Promote your service operation. “Do you market your service department and your service specialties? Doing this will create increased labor sales opportunities,” said Steve Jones of Gart Sutton...
View ArticlePSB 123s: Events every dealer should host or attend
1. Flash sales promoted on your website. “With more and more consumers buying parts, accessories and garments online, you can promote your website with a flash sale,” said Brad Smith of ARI. “Sale...
View ArticlePSB 123s: How to use video to sell
1. Use adequate lighting and microphones. “If you are filming someone presenting indoors, be sure to use adequate lighting and microphones,” said the video team from Icon Motosports. “If the customer...
View ArticlePSB 123s: Important tasks for a successful service writer
1. Call customers the day before. “At the end of the day, before the service writer leaves, I like to have the service writer call the customers that have service appointments for the next day and...
View ArticlePSB 123s: Increasing PG&A efficiency
1. Measure employee production. “Track all measures of employee production: average ticket, count of tickets, gross margin percentage, discounted tickets and parts sold below cost,” advised Hal...
View ArticlePSB 123s: Important tasks for a successful salesperson
1. Get ready for the game before arriving at work. “A salesperson should, on their drive to work, get their sales game and attitude lit up. They should think of a goal for the day and a plan to achieve...
View ArticlePSB 123s: Best or most unique customer touches
1. Video emails. “Video emails are very effective tools with both prospects and existing customers,” said Cheryl Pabich of ARI. “When a customer purchases a bike, take the follow-up process up a notch...
View ArticlePSB 123s: Making the most of out of auctions
1. View condition reports. “Make sure you take the time to view the powersport product’s condition reports and photos prior to placing a bid,” said Evan Davidson of ADESA. “It is always helpful to know...
View ArticlePSB 123s: Increasing pre-owned profit
1. Use wholesale auctions to buy. “To help manage your used bike inventory, make use of one or more of the dealer-only powersports auctions,” advised Ricky Beggs of Black Book. “Trade-ins and buying...
View ArticlePSB 123s: Important steps for a successful GM
1.Walk the floor. Make sure customers are being greeted, and phones are answered correctly and timely, says Amanda Blackstone of The Butler Group Atlanta, LLC. Make sure displays are current and...
View ArticlePSB 123s: Increase service department profits
1. Promote your service operation. “Do you market your service department and your service specialties? Doing this will create increased labor sales opportunities,” said Steve Jones of Gart Sutton...
View ArticlePSB 123s: Events every dealer should host or attend
1. Flash sales promoted on your website. “With more and more consumers buying parts, accessories and garments online, you can promote your website with a flash sale,” said Brad Smith of ARI. “Sale...
View ArticlePSB 123s: How to use video to sell
1. Use adequate lighting and microphones. “If you are filming someone presenting indoors, be sure to use adequate lighting and microphones,” said the video team from Icon Motosports. “If the customer...
View ArticlePSB 123s: Important tasks for a successful service writer
1. Call customers the day before. “At the end of the day, before the service writer leaves, I like to have the service writer call the customers that have service appointments for the next day and...
View ArticlePSB 123s: Increasing PG&A efficiency
1. Measure employee production. “Track all measures of employee production: average ticket, count of tickets, gross margin percentage, discounted tickets and parts sold below cost,” advised Hal...
View ArticlePSB 123s: Important tasks for a successful salesperson
1. Get ready for the game before arriving at work. “A salesperson should, on their drive to work, get their sales game and attitude lit up. They should think of a goal for the day and a plan to achieve...
View ArticlePSB 123s: Best or most unique customer touches
1. Video emails. “Video emails are very effective tools with both prospects and existing customers,” said Cheryl Pabich of ARI. “When a customer purchases a bike, take the follow-up process up a notch...
View ArticlePSB 123s: Making the most of out of auctions
1. View condition reports. “Make sure you take the time to view the powersport product’s condition reports and photos prior to placing a bid,” said Evan Davidson of ADESA. “It is always helpful to know...
View Article
